Fabric Notes: Why 240gsm

240gsm sits in a specific spot: heavy enough to hold its shape and drape with real structure, light enough to still feel like a t-shirt and not a sweatshirt.

We tested heavier — it stopped feeling like something you'd reach for on a warm day. We tested lighter — it lost the weight that makes a tee feel worth the price. 240gsm combed cotton was the balance we kept coming back to.